Anisha Ekka

Although it takes some time to be a professional but learning the basics are essential, the live project provided an opportunity to hone my digital marketing strategies in which I have a keen interest; also it would take me a step ahead towards my career goals. Being a marketing student, the analysis of fashion industry conveyed deeper knowledge about its growth rate and exposure to various success and failure stories of brands furnished an unparalleled understanding of Brand Management. This project gave me chance to work with a team which was highly interactive; we meet regularly to discuss the strategies and provided valuable critics on each strategy which threw light on practical aspects of a decision. The project helped to test the theoretical marketing frameworks in a real-life context. The survey and interview conducted imparted critical insights into consumer behavior which would be useful for my future studies and projects. At last but not the least I would like to extend my gratitude to Edroit Education team for this great learning experience by assigning this live project.